Brasilian fashion brand Amaro will expand its front of partner companies by 70% in 2022. With the objective of reaching 500 brands, the company reinforces the evolution of its portfolio with the arrival of major brands such as Adidas, Converse, Melissa, Ray-Ban, Lancôme and L’Oréal that come to complement Amaro’s own brand portfolio.

According to a survey carried out directly with customers, Amaro observed that they identify advantages in finding several brands and segments in one place: 69% of them value the time savings of not having to enter multiple stores, websites and apps with different logins to purchase and 66% trust that Amaro-led exchange and return will be easy, as well as fast delivery. This move is very strategic for Amaro, which, with the expansion of the beauty, wellness and home segments, triples its potential market size, reaching R$ 433 billion.

“Amaro grew 50% in the last year and we will continue to grow at this fast pace in 2022. The strategy of increasing our portfolio of partner brands is fundamental to this objective. We want to be remembered and recognized as a destination point for shopping for fashion, beauty, wellness and home that has the best brands that our customers know and use. ”, explains Dominique Oliver, CEO of Amaro.

The partner brands front was created by the company in 2020, during the pandemic, to meet consumer demand and as a laboratory for the transition of a lifestyle brand. In 2021, after the key change, the company reached 300 brands.

Source: Fashion Network
03-30-2022