According to Forbes Magazine list NRG is now one of the most valuable Esports Companies.

The ten most valuable esports companies are worth a combined $3.5 billion, up 46% from the last edition of this list, in December 2020.

“Monetization remains the principal challenge for literally every esports team,” says Bobby Sharma, a private equity investor and the managing partner at advisory firm Electronic Sports Group.

Esports clearly has massive potential. A report last month by gaming data firm Newzoo found that the global esports audience was on track to reach 532 million this year, including 261 million “esports enthusiasts” who watch esports content more than once a month. As one point of comparison, this year’s Super Bowl drew an average of 112 million viewers, according to NBCUniversal.

“There’s a broad-based agreement that esports as a stand-alone doesn’t work as a business,” one team executive says bluntly.

That recognition has sent teams scrambling to expand into broader gaming culture and beyond, treating esports more like a customer acquisition funnel as they seek to justify their lofty valuations and continue to scale.

Organizations like FaZe Clan and NRG are focusing on content, with original shows in addition to their armies of streamers, while 100 Thieves is building a lifestyle company around its apparel. TSM and Gen.G have launched training apps while companies like ReKTGlobal and LOUD run successful marketing agencies.

Source: Forbes
05-07-2022